Social Media is Free Marketing
By admin | December 14, 2008
Marketing traditionally used to be extremely expensive. It still is today. If you have an online business you can actually perform many things that are free. These types of free marketing come from social media sites that people use today to talk and interact. Many of the different types of social media used to market a business are the bookmarking sites, blogs, email campaigns, and more.
Social media is known as Web 2.0. This portion of the Internet is web pages that are designed to allow users to post comments and interact with sites they are not owners of. They feel a sense of ownership to the users and it has proven to be a successful method of campaigning.
Bookmarking is a type of Web 2.0 where people can share their bookmarks. For example, if you visit a site and you want to mark it as a favorite place you can do so by bookmarking the site. There are sites designed specifically to allow people to share their bookmarks with other people. When sharing a bookmark the person will type in some information about their favorite site they are marking. When this method is used for marketing you can provide a link back to your company site and tell customers about the products and services you offer. When users visit their bookmark pages your bookmark will randomly be recommended to users of interest.
Blogs are one of the hottest methods of social media today. Many people like to post to blogs. Blogs are free and anyone can add to blogs. When they add to blogs they can add a link back to their site and tell everyone about their products and services. For example, if you sell artificial Christmas trees you can blog on sites that are relevant to the holidays. You want to put a link back to your online business so users can easily access your site and see the artificial Christmas trees you sell. If there is no link to your site in your blog then you will not drive much traffic to your site and you won’t sell many Christmas trees.
Email campaigns are also another way to market your business for free. When you use an email campaign you will design an advertisement, press release, coupon, or other thing you want to send out to everyone. You will gather a list of leads together and email the information. Email campaigns help drive traffic to your site and this method won’t cost you a dime.
There are many ways you can advertise an online business for free. These free marketing methods are called social media sites. You will have to take the time to do this marketing but it can be free. If you do not have the time to do this type of marketing on your own you will have to pay someone to do it for you. Social media is one of the most successful techniques of marketing for an online business today and it can help you too.
Article source: http://www.socialobsession.com/blog/social-media-is-free-marketing/
Topics: Social Media Marketing |